Sketching the Problem

Most crypto projects follow this pattern:

  1. A development-oriented team creates a Telegram, Discord, and Twitter page

  2. Their social strategy prioritizes user growth over sharing quality content

  3. They use influencers to promote their presale, and sell out

  4. The project fails to cultivate engaged community members

  5. The community members sell their investment, and reinvest into the next big thing!

This cycle plays out because large social followings often means access to more capital, access to high value partners, and higher quality exchange listings. However, short-term gains lead to two long-term costs.

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